HOW TO MAKE YOUR OWN LUCK by Barnard Gittelson
Kirkus Star

HOW TO MAKE YOUR OWN LUCK

By
Email this review

KIRKUS REVIEW

How to get the breaks? By rousing yourself and helping yourself--which has been said before. But PR specialist Gittelson--a.k.a. the creator of computer astrology--has a flair for items of mass appeal; so he has quite a lot to offer the would-be entrepreneur, in particular. The steps: set a realistic goal (not a cool million, maybe, but a substantial increase in income); keep your eyes open for ideas that will meet pressing human problems or needs (the ""electric light bulb"" moment when you realize that people will probably pay for a home manicuring service); make ""connections,"" or contacts; and develop those contacts into a wider circle, or ""circuit,"" that will move your product into precisely the right market. In essence, Gittelson is teaching us something about public-relations work--except that we're to be our own PR think tank, or ""research lab."" And the instruction works pretty well because Gittelson never lets up with the stories and examples: from Jean Nidetch founding Weight Watchers out of her own crying need, to a neighbor's son re-thinking a wreck-repair business into a more profitable rent-a-wreck opportunity--an example of what Gittelson calls ""taking off the blinkers"" and approaching your assets from a different, more unusual, and potentially more profitable perspective. The book's focus is more on ingenuity and perseverance, happily, than on piling up riches per se--and those in the market for its service may actually find it fun.

Pub Date: Oct. 1st, 1981
Publisher: Warner