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REACH by Becky Robinson


Create the Biggest Possible Audience for Your Message, Book, or Cause

by Becky Robinson

Pub Date: April 19th, 2022
ISBN: 978-1-5230-0087-6
Publisher: Berrett-Koehler Publishers

A debut guide that offers tips and tricks for expanding the reach of one’s brand.

In an age of ever increasing connectivity, getting one’s message to your target audience can be a big challenge. As the founder and CEO of digital marketing agency Weaving Influence, Robinson wants to help everyone with a book, message, cause, or another endeavor expand and strengthen their audience. She defines reachas “expanding your audience plus having a lasting impact” and promotes the “commitments” that one needs to gain a larger audience. In a nutshell: Expanding one’s reach, she says, depends on regularly delivering valuable content over an extended period of time and in a manner that focuses on others’ needs instead of one’s own. The body of the book offers detailed suggestions and provides answers to issues commonly faced by those wanting to build, expand, or hold onto online readership. Robinson discusses options for content creation and addresses questions about when, why, and how to write a book. There’s also advice about how to manage a permission-based email list. She aims to help people find clarity about their goals in order to improve their messaging, which should reflect one’s “authentic self.” The tone of this book is highly encouraging and advises readers not to give up “because creating reach may take a long time.” Robinson effectively offers case studies to support her suggestions and also draws on her own personal experiences. The book’s structure is consistently clear and enables readers to consider the author’s strategies in a logical manner. For those looking for an explicit how-to manual for building an online presence, this is a good beginning; however, some readers may have to look elsewhere for more specifics. In essence, this is more of a why-to manual on the need for strong marketing and valuable content.

A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.