FANS HAVE MORE FRIENDS

A Fox Sports executive and the founder of a consulting firm explore the social value of fandom in this nonfiction book.

Chicago Cubs season ticket holder Nick Camfield’s fandom “runs at least three generations deep,” and every trip to Wrigley Field “transports” him back to his childhood experience of watching games with his father. In conducting interviews with the Cubs enthusiast and others for this well-researched work, Valenta and Sikorjak came across dozens of individuals like Camfield whose emotional well-being and favorite memories revolved around sports—from Little League coaches and fantasy football leaguers to local fan club members and season ticket holders. In addition to anecdotal oral histories, the authors (self-described data geeks) convincingly deploy a host of statistical data to back their argument that not only do sports fans “have more friends,” they also “exhibit stronger measures of wellbeing, happiness, confidence, and optimism than non-fans.” Not only does fandom bring families closer together, the volume argues, but it is also an essential tool—for instance, it is used by immigrants to find a welcome home in new cities or countries. And as much as rivalry is central to the world of sports, fandom, the book contends, can actually “soften the hardened boundaries between ‘us’ and ‘them.’ ” Valenta, the senior vice president of strategy and analytics for Fox Sports, and Sikorjak, the founder of an analytics consulting firm and a former executive with Madison Square Garden, combine their career insights into American sports with a firm grasp of data-driven analysis that is accompanied by a network of scholarly endnotes. At times their prose can revel in the sappy nostalgia of sports history, which may alienate more objective sociologists while gripping the average fan. Still, their writing effectively blends keen storytelling with erudite statistical analysis that will appeal to both scholars of human behavior and lifelong sports enthusiasts. The book’s readability is enhanced by an ample use of full-color charts, graphics, diagrams, and other visual aids that support its overall message that the value of sports goes far beyond its mere entertainment value, as its “social power” has the potential to “heal an ailing world.”

A convincing case for the societal benefits of sports fandom.