EDUCATIONAL PUBLICITY

This is a book which might be useful as a guide to public libraries in planning their publicity programs; although the subject dealt with is specifically educational publicity, many of the problems and angles are similar, and basic principles are analyzed and discussed. There is the necessity of long range programs, of community relationship, of building for an intelligent public understanding. A substantial portion of the text deals with technique and procedure, liberally illustrated with samples, good and bad, and advice on how to develop a campaign, how to put it over, what papers to use and how, how to cover conferences and meetings, how to handle reporters, problems of censorship, problems of public relations and internal publicity. And there is a brief but pertinent section on the building of a publicity staff, a publicity bureau and the costs. A book on which a special market can be found.