A CEO distills 10 spiritual principles that she says paved the way for her success.
Before founding a successful menu-labeling company called MenuTrinfo, debut author Craig weathered daunting personal challenges: She was raised by an alcoholic father and mentally ill mother, she says, and in her 20s, she struggled with addictions to drugs and alcohol. In 2005, at the age of 41, she was diagnosed with scleroderma, a debilitating autoimmune condition, and was given no more than 18 months to live. However, Craig persevered and began a successful business that developed a nutritional database for the food industry. This book—a combination of genuinely inspiring memoir and business-minded self-help manual—is largely focused on the 10 principles that guided Craig’s life and which she believes accounts for her accomplishments. For example, she discusses both the indispensability and limitations of passion, the importance of requesting help, and the chief virtues of courage, honesty, and persistence. An abiding theme is the notion that financial prosperity requires moral responsibility. The book’s instructional aspect seems intended for those who wish start a new business with limited experience; Craig is particularly informative when discussing low-cost alternatives to getting an MBA. Each chapter ends with a series of questions meant to provoke further contemplation, offering synoptic homework assignments of sorts. The author writes in charmingly informal prose style that’s consistently clear and accessible. The advice she offers is unfailingly sensible, but it’s also generally anodyne, with nothing that’s controversial or provocative; for example, here’s how she answers the question of why companies should act ethically: “just because it is the right thing.” No one would object to such a stance, of course, but it doesn’t make for a stirring read.
An autobiographical reflection that’s more consistently inspiring than informative.