An autobiographical reflection that’s more consistently inspiring than informative.



A CEO distills 10 spiritual principles that she says paved the way for her success. 

Before founding a successful menu-labeling company called MenuTrinfo, debut author Craig weathered daunting personal challenges: She was raised by an alcoholic father and mentally ill mother, she says, and in her 20s, she struggled with addictions to drugs and alcohol. In 2005, at the age of 41, she was diagnosed with scleroderma, a debilitating autoimmune condition, and was given no more than 18 months to live. However, Craig persevered and began a successful business that developed a nutritional database for the food industry. This book—a combination of genuinely inspiring memoir and business-minded self-help manual—is largely focused on the 10 principles that guided Craig’s life and which she believes accounts for her accomplishments. For example, she discusses both the indispensability and limitations of passion, the importance of requesting help, and the chief virtues of courage, honesty, and persistence. An abiding theme is the notion that financial prosperity requires moral responsibility. The book’s instructional aspect seems intended for those who wish start a new business with limited experience; Craig is particularly informative when discussing low-cost alternatives to getting an MBA. Each chapter ends with a series of questions meant to provoke further contemplation, offering synoptic homework assignments of sorts. The author writes in charmingly informal prose style that’s consistently clear and accessible. The advice she offers is unfailingly sensible, but it’s also generally anodyne, with nothing that’s controversial or provocative; for example, here’s how she answers the question of why companies should act ethically: “just because it is the right thing.” No one would object to such a stance, of course, but it doesn’t make for a stirring read. 

An autobiographical reflection that’s more consistently inspiring than informative.

Pub Date: June 5, 2018

ISBN: 978-0-692-09524-9

Page Count: 226

Publisher: BCGA, LLC

Review Posted Online: June 16, 2018

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...



Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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From the national correspondent for PBS's MacNeil-Lehrer Newshour: a moving memoir of her youth in the Deep South and her role in desegregating the Univ. of Georgia. The eldest daughter of an army chaplain, Hunter-Gault was born in what she calls the ``first of many places that I would call `my place' ''—the small village of Due West, tucked away in a remote little corner of South Carolina. While her father served in Korea, Hunter-Gault and her mother moved first to Covington, Georgia, and then to Atlanta. In ``L.A.'' (lovely Atlanta), surrounded by her loving family and a close-knit black community, the author enjoyed a happy childhood participating in activities at church and at school, where her intellectual and leadership abilities soon were noticed by both faculty and peers. In high school, Hunter-Gault found herself studying the ``comic-strip character Brenda Starr as I might have studied a journalism textbook, had there been one.'' Determined to be a journalist, she applied to several colleges—all outside of Georgia, for ``to discourage the possibility that a black student would even think of applying to one of those white schools, the state provided money for black students'' to study out of state. Accepted at Michigan's Wayne State, the author was encouraged by local civil-rights leaders to apply, along with another classmate, to the Univ. of Georgia as well. Her application became a test of changing racial attitudes, as well as of the growing strength of the civil-rights movement in the South, and Gault became a national figure as she braved an onslaught of hostilities and harassment to become the first black woman to attend the university. A remarkably generous, fair-minded account of overcoming some of the biggest, and most intractable, obstacles ever deployed by southern racists. (Photographs—not seen.)

Pub Date: Nov. 1, 1992

ISBN: 0-374-17563-2

Page Count: 192

Publisher: Farrar, Straus and Giroux

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Sept. 1, 1992

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