Though the McGonagles warn that competition is keen they don't really offer any help in assessing one's chances of breaking into broadcasting, and instead of telling what an announcer's day-to-day work is really like they conduct a PR tour of the teleprompter, audio console, various microphones, and other devices he might be using. Their warning against advertised broadcasting schools is the soundest piece of advice; the rest is unexceptionable: go to college, work on college stations, take high school English, speech and typing (""in fact, all non-broadcasting courses could be of practical value""). . . . The list of desirable qualifications -- responsibility, adaptability, neatness, calm, diction, etc. -- seems to leave something out (luck? push? connections?) and the eight appendices -- including drawings of hand signals, practice tongue twisters, and current names that will be out of the news before the McGonagles' readers get in -- are mostly padding.