A journalist and business consultant’s story of how a small Vermont-based company showed a money-hungry corporate world what could happen when employees “brought their consciences to work with them.”
When Ben Cohen and Jerry Greenfield started Ben & Jerry’s in 1978, their goals were simply to “make enough money to live on while they enjoyed themselves.” Their hard work and deliciously innovative ideas brought them national notice just a few years later. Despite their ambition to create “the best ice cream in the world,” they were reluctant to grow Ben & Jerry’s beyond Vermont since both realized that big businesses were “harmful to the environment [and] to…employees.” So they worked on ways that would allow their company to pursue expansion alongside objectives that benefited workers, communities and the planet. The end result was the development of a radical business vision called “linked prosperity.” As Ben & Jerry’s prospered, so would everyone and everything that had contributed to its success. The company worked with product suppliers dedicated to helping marginalized groups or the manufacture of eco-friendly products. And it aligned itself with progressive social movements like the anti-nuclear campaign and with nonprofit human welfare organizations like the Children’s Defense. However, the larger Ben & Jerry’s became, the harder it struggled against internal and external pressures to focus exclusively on profit. Multinational giant Unilever eventually bought the company out in 2000. Nevertheless, the deal it struck with Unilever gave it enough control over its mission that it was able to keep up the fight to remain socially responsible. Rich in details about the colorful yet committed individuals who built Ben & Jerry’s, Edmondson’s book shows what is possible when people dream together with integrity and purpose.
Uplifting reading about the little company that could.Pub Date: Feb. 1, 2014
ISBN: 978-1-60994-813-9
Page Count: 288
Publisher: Berrett-Koehler
Review Posted Online: Jan. 15, 2014
Kirkus Reviews Issue: Jan. 15, 2014
Categories: GENERAL BUSINESS | BUSINESS
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A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 4, 2011
Kirkus Reviews Issue: Sept. 15, 2011
Categories: BUSINESS | LEADERSHIP, MANAGEMENT & COMMUNICATION | PSYCHOLOGY
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Noted number cruncher Sperling delivers an economist’s rejoinder to life, liberty, and the pursuit of happiness.
Former director of the National Economic Council in the administrations of Presidents Bill Clinton and Barack Obama, the author has long taken a view of the dismal science that takes economic justice fully into account. Alongside all the metrics and estimates and reckonings of GDP, inflation, and the supply curve, he holds the great goal of economic policy to be the advancement of human dignity, a concept intangible enough to chase the econometricians away. Growth, the sacred mantra of most economic policy, “should never be considered an appropriate ultimate end goal” for it, he counsels. Though 4% is the magic number for annual growth to be considered healthy, it is healthy only if everyone is getting the benefits and not just the ultrawealthy who are making away with the spoils today. Defining dignity, admits Sperling, can be a kind of “I know it when I see it” problem, but it does not exist where people are a paycheck away from homelessness; the fact, however, that people widely share a view of indignity suggests the “intuitive universality” of its opposite. That said, the author identifies three qualifications, one of them the “ability to meaningfully participate in the economy with respect, not domination and humiliation.” Though these latter terms are also essentially unquantifiable, Sperling holds that this respect—lack of abuse, in another phrasing—can be obtained through a tight labor market and monetary and fiscal policy that pushes for full employment. In other words, where management needs to come looking for workers, workers are likely to be better treated than when the opposite holds. In still other words, writes the author, dignity is in part a function of “ ‘take this job and shove it’ power,” which is a power worth fighting for.
A declaration worth hearing out in a time of growing inequality—and indignity.Pub Date: May 5, 2020
ISBN: 978-1-9848-7987-5
Page Count: 384
Publisher: Penguin Press
Review Posted Online: Feb. 26, 2020
Kirkus Reviews Issue: March 15, 2020
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