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A Guide for Everyone on Practical Financial Literacy

by Braun Mincher

Pub Date: Nov. 26th, 2007
ISBN: 978-0-9797003-0-9

A handy guide to personal finance and a convincing argument for improved financial literacy.

Secrets is a near-encyclopedic compilation of financial advice from Mincher, a self-made multimillionaire. (He made his first million by the age of 25.) And though much of his wisdom derives solely from his own experience, the seven-figure investment portfolio that backs it up is difficult to deny. In many ways, the story of how the author made his money is as interesting as the financial counsel he provides. A born businessman, he formed his first company in high school and won awards as a young entrepreneur. He earned his fortune as the owner of a charter-bus service and, later, as a regional telecom baron. Mincher offers brief chapters on just about every conceivable area of financial inquiry, from credit checks to buying a car to investing in the stock market. His volume works more effectively as a reference than a how-to to be read in a few sittings. But as such it is very valuable indeed; clearly organized and helpfully broken up into bite-size sections, the information is easy to digest. Underpinning it all is the author’s fervent belief that most people need to know more about their money. Mincher has an autodidact’s ambivalence toward traditional education; a college drop-out, he preaches “street smarts” and inveighs a bit too frequently against odd targets like high-school calculus in his introduction. Nonetheless, his call for more and better financial education rings true, especially as subprime lenders have recently wreaked havoc on world economic markets by preying on the financially non-savvy.

Useful, credible and smart.