Business & Economics Book Reviews (page 3)

SMALL DATA by Martin Lindstrom
BUSINESS & ECONOMICS
Released: Feb. 23, 2016

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas."
A leading marketing guru recounts his firsthand experiences investigating the lives of consumers to develop global branding strategies. Read full book review >
Corporate Prisoner by J. Paul Kingston
BIOGRAPHY & MEMOIR
Released: Feb. 11, 2016

"Dramatic testimony and useful guidance about the art and anguish of career management."
A former bank vice president shares his corporate travails, his transition to self-employment, and general business advice in this debut memoir and self-help guide. Read full book review >

THE INDUSTRIES OF THE FUTURE by Alec Ross
BUSINESS & ECONOMICS
Released: Feb. 1, 2016

"Discerning insights on approaching changes to our economic and social landscapes and solid advice on how we should navigate them."
From the former Senior Advisor for Innovation to Secretary of State Hillary Clinton, a survey of technologies that will dominate the global economy in the coming decades. Read full book review >
BUSINESS & ECONOMICS
Released: Jan. 6, 2016

"An invaluable handbook to surviving, thriving, and controlling one's image online."
A comprehensive guide to managing one's Web presence. Read full book review >
BUSINESS & ECONOMICS
Released: Jan. 5, 2016

"A well-styled, illuminating startup guide."
The founder of MissNowMrs.com shares her insights on building and sustaining a successful business in this debut entrepreneurship book. Read full book review >

Watch that Rat Hole by Kenneth D. Campbell
BIOGRAPHY & MEMOIR
Released: Jan. 3, 2016

"A highly detailed collection of insider insights into a complex investment vehicle."
Debut author Campbell shares his journey as journalist and adviser covering the real estate investment trust market in this financial history and memoir. Read full book review >
BLOOD OIL by Leif Wenar
BUSINESS & ECONOMICS
Released: Jan. 2, 2016

"A fascinating reframing of large and vexing questions. Highly recommended for policymakers and energy strategists as well as students of contemporary philosophy."
A provocative examination of natural resources, their extraction, and their control. Read full book review >
Just Go Sell! by Colin Knowles
BUSINESS & ECONOMICS
Released: Dec. 4, 2015

"Smart, on target, and born of experience, this strong volume should be highly instructive for the novice and reassuring to the accomplished salesperson.
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A debut book characterizes the art of selling as building relationships. Read full book review >
Tax Reform with the 20/20 Tax by James C. Tanner
BUSINESS & ECONOMICS
Released: Dec. 2, 2015

"A cleareyed argument for tax reform refreshingly unburdened by political ideology.
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A debut book offers an exhaustively researched argument for radical tax reform in the U.S. Read full book review >
FAMINE, AFFLUENCE, AND MORALITY by Peter Singer
BUSINESS & ECONOMICS
Released: Dec. 2, 2015

"A useful compendium of a seminal article and its offshoots, and it couldn't be timelier."
A distinguished philosopher offers his past and present thinking on the subject of moral obligations that members of affluent societies have to those living in extreme poverty. Read full book review >
STONED by Aja Raden
BUSINESS & ECONOMICS
Released: Dec. 1, 2015

"A lively, incisive cultural and social history."
A jewelry designer and historian's account of how the desire for diamonds, gold, and other precious stones and metals has shaped history. Read full book review >
BUSINESS & ECONOMICS
Released: Dec. 1, 2015

"A clearheaded and invaluable walk-through of how to handle money and make it work for an investor."
A short, comprehensive coaching manual explains the intricacies of personal investment. Read full book review >
Kirkus Interview
Fernanda Santos
author of THE FIRE LINE
May 17, 2016

When a bolt of lightning ignited a hilltop in the sleepy town of Yarnell, Arizona, in June 2013, setting off a blaze that would grow into one of the deadliest fires in American history, the 20 men who made up the Granite Mountain Hotshots sprang into action. New York Times writer Fernanda Santos’ debut book The Fire Line is the story of the fire and the Hotshots’ attempts to extinguish it. An elite crew trained to combat the most challenging wildfires, the Hotshots were a ragtag family, crisscrossing the American West and wherever else the fires took them. There's Eric Marsh, their devoted and demanding superintendent who turned his own personal demons into lessons he used to mold, train and guide his crew; Jesse Steed, their captain, a former Marine, a beast on the fire line and a family man who wasn’t afraid to say “I love you” to the firemen he led; Andrew Ashcraft, a team leader still in his 20s who struggled to balance his love for his beautiful wife and four children and his passion for fighting wildfires. We see this band of brothers at work, at play and at home, until a fire that burned in their own backyards leads to a national tragedy. View video >