If Goeller had been able to read his writing manual before he wrote it, he might have followed his own axioms: Accuracy, Brevity, Clarity. He might have eliminated this sort of Jargonese: ""As you gain the skills necessary to express yourself well, you will help bridge existing communication gaps. . . ."" This book is a live example of the complicated, tiresome, redundant instructions you want to avoid in your business writing. It warns against cliches but in a search for the vivid image invents a whole class of its own ("". . . the fried chicken would have put Colonel Sanders to shame. Hank hit the beer a little heavy and ended up putting on a one-man Dean Martin show. If they gave out Oscars for picnics. . .""). Get the picture? As their own unwitting antithesis, Goeller's lessons impress negatively.