CAREERS AND OPPORTUNITIES IN ADVERTISING

Next year, general advertising will need 18,000 new faces."" This is the kick-off for a probe of the advertising world for the person who is considering it as a career. With a regard for the qualifications of personality and competence for each job, Charles Boland describes a working day, its pressures, responsibilities and rewards, as an advertising manager in industry or retail work, or, on the agency staff, as an account executive, copywriter, artist, production man, traffic man, media man, market researcher, radio{/}tv producer, etc. The use of experts from outside, the encouraging but still secondary prospects for women also come into view. Standard aid.