THE BIG STORE by Chase Going Woodhouse


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Addition to the Kitson Career Series, a small volume dealing with the organization of the department store today. This is not specifically one particular store (though the list of cooperating stores suggests that it is primarily a product of Associated Merchandise Corporation stores). It would be more lively reading if there had been less deliberate avoidance of the concrete, human interest material, or the aneodote that gives color and vitality. It is a blueprint of the four main divisions:-merchandising, publicity, store operation, finance and control, and the divisions under each; the kinds of jobs, training, qualifications, personality requirements, working conditions, earnings, chances for promotion; other factors of store organization such as personnel department, buyers and department managers, concessions or leased departments. There is a guarded note of criticism now and again -- there is more than a hint that the opportunities for women are not all they might be (was this survey made before war conditions necessitated the extension of opportunities to women?). The lack of an index is a detriment to the use of the book for vocational reference.

Publisher: Funk & Wagnalls