SUCH GREAT HEIGHTS

A journalist asks: What happened to indie rock?

There was a time, about 20 years ago, when “Such Great Heights,” a song by indie-pop outfit The Postal Service, was inescapable. The song hit the Billboard Hot Singles chart, unusual for an indie song at the time, and was featured in the film Garden State and in the series Grey’s Anatomy. It makes sense that music journalist DeVille would use the song as the title of his book, which explores how, in the early 2000s, indie rock “reached an exponentially larger audience and was utterly transformed in the process.” Indie rock was named after its original home in independent music labels, but at some point it changed to a label-agnostic genre that, DeVille writes, was marked by “a family tree of musical aesthetics” that started with late-1960s bands the Velvet Underground and the Stooges. DeVille traces 2000s indie rock to its “dance-party era,” when fans bopped along to the Dismemberment Plan, and through its forays into subgenres garage rock, “blog-rock,” “bloghouse” (associated with the “indie sleaze” era of fashion), indie folk, and more. He writes about the genre’s watershed moments: its popularity with television producers, who included indie songs in series like The O.C. and Gossip Girl, and the surprise Grammy wins of Arcade Fire and Bon Iver. Indie rock, DeVille writes, “meant so many things that it came to mean nothing.” He doesn’t bemoan this, noting that the changes “started pulling the genre away from traditional white male power structures and toward the historical have-nots.” DeVille’s book is beautifully argued and free of strong opinions about particular bands or subgenres; he is here as a historian with admitted skin in the game—he’s a fan of the genre who observes, neutrally, how it has changed. This work is filled with smart arguments, gentle wit, and admirable acumen.

A must not just for rock fans, but for anyone interested in the intersection of music and culture.