Perceptive, passionate, and actionable tips on managing millennials.

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THE MILLENNIAL WHISPERER

THE PRACTICAL, PROFIT-FOCUSED PLAYBOOK FOR WORKING WITH AND MOTIVATING THE WORLD'S LARGEST GENERATION

An instructional guide focuses on the care and feeding of millennials in the workplace.

As an ad agency managing partner, Tuff found himself in charge of a team made up entirely of millennials. This appealing debut chronicles his challenges in this role while offering very specific, sensible tactics for how to lead those employees, who are now statistically the largest generation in the American labor force. The author begins by debunking some of the more negative, common myths about millennials, such as their supposed laziness and narcissism, citing research studies and his own firsthand observations. He also points out an important distinction between older millennials, who are less technologically savvy and more cynical, and younger ones, who are more connected and feedback-oriented. The heart of the well-executed book is Tuff’s philosophy of millennial management, which flows through eight short chapters that address company culture, recruitment and retention, rewards and recognition, motivation, and morale. Each chapter details ideas and on-the-job stories designed to assist any manager to become more adept at leading millennials appropriately. Perhaps most helpful are the “Make It Happen” sections that close each chapter with step-by-step tactics. For example, to create a millennial-friendly workplace, Tuff suggests such actions as “Hero your people,” “Permit your Millennial team members to help craft the culture,” and “Delete your negative attitude.” For those managers who scratch their heads about building relationships with millennials, he advises, “Follow your employees on social media and engage with their social channels” and “Provide Millennials with an opportunity to pursue their passions within their work.” Some of the author’s advice, such as encouraging millennials to be entrepreneurial, perhaps even by “starting a business incubator program” within a company, may give pause to traditionalists, but it reinforces Tuff’s premise that managing millennials requires a different mindset. Interestingly, the author has found that with millennials, public recognition of effort is as important as a reward and that small, regular, meaningful perks, such as concert tickets, may be perceived as more valuable than cash bonuses. Insights like these confirm Tuff’s self-proclaimed status as “The Millennial Whisperer.”

Perceptive, passionate, and actionable tips on managing millennials.

Pub Date: Feb. 12, 2019

ISBN: 978-1-64279-279-9

Page Count: 190

Publisher: Morgan James Publishing

Review Posted Online: Feb. 19, 2019

Kirkus Reviews Issue: April 15, 2019

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

THINKING, FAST AND SLOW

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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Essential reading for citizens of the here and now. Other economists should marvel at how that plain language can be put to...

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CAPITAL IN THE TWENTY-FIRST CENTURY

A French academic serves up a long, rigorous critique, dense with historical data, of American-style predatory capitalism—and offers remedies that Karl Marx might applaud.

Economist Piketty considers capital, in the monetary sense, from the vantage of what he considers the capital of the world, namely Paris; at times, his discussions of how capital works, and especially public capital, befit Locke-ian France and not Hobbesian America, a source of some controversy in the wide discussion surrounding his book. At heart, though, his argument turns on well-founded economic principles, notably r > g, meaning that the “rate of return on capital significantly exceeds the growth rate of the economy,” in Piketty’s gloss. It logically follows that when such conditions prevail, then wealth will accumulate in a few hands faster than it can be broadly distributed. By the author’s reckoning, the United States is one of the leading nations in the “high inequality” camp, though it was not always so. In the colonial era, Piketty likens the inequality quotient in New England to be about that of Scandinavia today, with few abject poor and few mega-rich. The difference is that the rich now—who are mostly the “supermanagers” of business rather than the “superstars” of sports and entertainment—have surrounded themselves with political shields that keep them safe from the specter of paying more in taxes and adding to the fund of public wealth. The author’s data is unassailable. His policy recommendations are considerably more controversial, including his call for a global tax on wealth. From start to finish, the discussion is written in plainspoken prose that, though punctuated by formulas, also draws on a wide range of cultural references.

Essential reading for citizens of the here and now. Other economists should marvel at how that plain language can be put to work explaining the most complex of ideas, foremost among them the fact that economic inequality is at an all-time high—and is only bound to grow worse.

Pub Date: March 10, 2014

ISBN: 978-0-674-43000-6

Page Count: 640

Publisher: Belknap/Harvard Univ.

Review Posted Online: April 30, 2014

Kirkus Reviews Issue: May 15, 2014

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