Inspiring field advice for entrepreneurs that underscores the importance of authenticity and communication.

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Enlightened Entrepreneurship

HOW TO START AND SCALE YOUR BUSINESS WITHOUT LOSING YOUR SANITY

The co-founder of BodeTree, a financial dashboard tool, shares his insights on starting and sustaining a business in this debut how-to guide.

In 2010, Myers, 24 and with a pregnant wife, left a well-paying finance job to launch BodeTree, an online platform that helps businesses organize and assess their finances. He acknowledges that initially he “had no idea” what he was doing other than he “wanted to build something that helped people and created value—and that I wanted to do so without selling my soul.” Myers shares the business philosophy and strategies that he then developed from his “iterative process of making mistakes and moving forward,” which “taught me more than any MBA class ever could.” Of primary importance, he asserts, is pinpointing a business’s “God particle,” or the “single belief that forms the foundation of everything it does.” This core principle, to be reinforced in ongoing communications, will serve as the touchstone in selling the product, choosing partners, etc., with “authenticity…the most important virtue any business (or individual, for that matter) can demonstrate.” Myers organizes the book into three parts—starting a business (featuring the dictum to “beware the 5 percent problem” of building too many product features that clients don’t actually use); scaling the business (including the warning that “Sometimes, Raising Too Much Money Can Cost You”); and “staying sane” (various musings on entrepreneurial challenges, including the need to foster emotional intelligence and a positive work culture). The author ably puts into practice his own advice to become an effective communicator, offering a host of helpful, from-the-trenches tips in easy-to-read fashion and format. He makes a convincing case for his “enlightened” approach, pointing out that his company’s unusual spiritual name helped to differentiate and sell his product in the marketplace. He is also refreshingly honest about missteps, including his pivot from an initially intended target base. While his text is at times repetitive (negotiation advice crops up in several sections), Myers ultimately delivers a wealth of valuable, road-tested viewpoints, which are skillfully as well as succinctly conveyed.

Inspiring field advice for entrepreneurs that underscores the importance of authenticity and communication.

Pub Date: Aug. 15, 2016

ISBN: 978-0-692-75001-8

Page Count: 262

Publisher: BodeTree Books

Review Posted Online: Sept. 19, 2016

Kirkus Reviews Issue: Oct. 15, 2016

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Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

GOOD ECONOMICS FOR HARD TIMES

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 29, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

STILLNESS IS THE KEY

An exploration of the importance of clarity through calmness in an increasingly fast-paced world.

Austin-based speaker and strategist Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, 2018, etc.) believes in downshifting one’s life and activities in order to fully grasp the wonder of stillness. He bolsters this theory with a wide array of perspectives—some based on ancient wisdom (one of the author’s specialties), others more modern—all with the intent to direct readers toward the essential importance of stillness and its “attainable path to enlightenment and excellence, greatness and happiness, performance as well as presence.” Readers will be encouraged by Holiday’s insistence that his methods are within anyone’s grasp. He acknowledges that this rare and coveted calm is already inside each of us, but it’s been worn down by the hustle of busy lives and distractions. Recognizing that this goal requires immense personal discipline, the author draws on the representational histories of John F. Kennedy, Buddha, Tiger Woods, Fred Rogers, Leonardo da Vinci, and many other creative thinkers and scholarly, scientific texts. These examples demonstrate how others have evolved past the noise of modern life and into the solitude of productive thought and cleansing tranquility. Holiday splits his accessible, empowering, and sporadically meandering narrative into a three-part “timeless trinity of mind, body, soul—the head, the heart, the human body.” He juxtaposes Stoic philosopher Seneca’s internal reflection and wisdom against Donald Trump’s egocentric existence, with much of his time spent “in his bathrobe, ranting about the news.” Holiday stresses that while contemporary life is filled with a dizzying variety of “competing priorities and beliefs,” the frenzy can be quelled and serenity maintained through a deliberative calming of the mind and body. The author shows how “stillness is what aims the arrow,” fostering focus, internal harmony, and the kind of holistic self-examination necessary for optimal contentment and mind-body centeredness. Throughout the narrative, he promotes that concept mindfully and convincingly.

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

Pub Date: Oct. 1, 2019

ISBN: 978-0-525-53858-5

Page Count: 288

Publisher: Portfolio

Review Posted Online: July 21, 2019

Kirkus Reviews Issue: Aug. 15, 2019

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