An industrialist -- President of Inland Steel -- takes inventory of the attributes essential to sustaining American business and American businessmen at the level of greatness that he feels America demands. Not in our material resources but in our human resources does the secret lie, and in the restoration of confidence in American business there is a challenge to make the most of these human factors. He surveys the factors of a good society:- the importance of education, the strengthening of the links between the campus and the factory, the development of management as a profession and the attributes that make for sound men in management. He recognizes the price we must pay for greatness-not only a new foreign policy but a new national philosophy. And to this today's business man must contribute. His comments on our role in Europe may surprise some of his readers; it is realistic and practical; he examines the American viewpoint on European unity and questions our methods and our timing. We ask too much-too soon. His final chapters explore the role of religion, the source of the courage we need to resolve our conflicts. And he charts the qualities he hopes to find in the new type of businessmen who must continue the role of recapturing public confidence.... The success of his earlier Creed for Free Enterprise indicates the market for this.