THE WOMAN'S GUIDE TO STARTING A BUSINESS by Claudia & Genie Chipps Jessup

THE WOMAN'S GUIDE TO STARTING A BUSINESS

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KIRKUS REVIEW

The first half of this is a compendium of basic information--how to obtain bank loans, insurance, publicity, and a good accountant. The second half is a series of women-bucking-the-business-odds-and-succeeding stories, and that's where the book goes awry: nearly all of the operating firms described are based on a ""cutesy"" idea. One woman organizes people's kitchens and offices for a living; another dishes out tacos from a pushcart outside New York's Plaza Hotel; still another gives Italian cooking demonstrations in Louisiana. . . hardly the stuff from which a solid business can grow. The authors virtually ignore the fact that women can make it in the conventional way, and so they defeat themselves by dodging their own premise.

Pub Date: June 24th, 1976
Publisher: Holt, Rinehart & Winston