27 ESSENTIAL PRINCIPLES OF STORY

A self-help book for those who yearn to be story writers.

Rubin has considerable experience in this arena—a graduate of the Yale School of Drama, he is the founder of the writing studio Story 27 and has written for TV and theater—but little is novel here. He writes in conventional self-help format (chapters with identical subheadings, bullet points, continual encouragement) and employs informal diction throughout, including the final sentence: “You got this.” In one of the major sections, “How the Master Did It,” the author summarizes, sometimes quite extensively, a salmagundi of works including computer games, songs, short stories, novels, plays, films, TV scripts, and comic books. Among the many iconic authors Rubin cites are Shakespeare, Dostoyevsky, James Baldwin, Arthur Miller, and Toni Morrison as well as more current artists such as Quentin Tarantino and Tina Fey. Rubin’s point, well taken, is that great stories are similar in foundational ways, and he devotes most of the text to showing novices how to become adepts, if not maestros. The 27 chapters, introduced by quotes from the likes of Aristotle, Voltaire, Buddha, and others, are arranged into large themes—plot, character, setting, dialogue, etc.—and each has an urgent and/or encouraging title: “Drop the Hammer,” “Escalate Risk,” “Hunt Big Game,” “Peel the Onion,” “Confront Evil.” The prose is readable yet sprinkled with cliché (“getting into the appropriate mindset”) and platitude (“the more you do something, the better you get at it”). Rubin does display a wide range of reading, but he does not delve into language, mechanics, usage, ways to write a character’s thoughts, and so on. Maybe another volume is on the way? The author remains positive and encouraging throughout, but as most aspiring writers know, success is highly elusive.

Enthusiastic and chockablock with varied examples but tightly bound by the ropes of convention.