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THE PIXAR TOUCH

THE MAKING OF A COMPANY

A heck of a yarn, full of vivid characters, reversals of fortune and stubborn determination: Pixar should make a movie out...

Brisk history of an entertainment juggernaut that is also the history of computer animation.

While it’s now standard in children’s entertainment, writes Price (Love and Hate in Jamestown: John Smith, Pocahontas, and the Start of a New Nation, 2005), computer animation was in its earliest incarnations the province of technically minded geniuses beavering away in universities and labs. There they constructed impossibly complex algorithms that solved problems of realistic movement, texture, lighting and a host of other reality-mimicking conditions out of sheer scientific zeal; practical applications ran along the lines of enhanced medical imaging. A small handful of individuals, including former Disney animator John Lasseter, saw the new technology as the next step in animated storytelling. George Lucas played a critical (if characteristically aloof) role in early support of Pixar’s efforts, and offbeat, difficult and preternaturally charismatic visionary Steve Jobs funded the company at a financial loss for years, furiously determined to prove that his phenomenal early success at Apple was no fluke. Lasseter, a dreamy California kid obsessed with juvenile Americana, emerges as this story’s hero: a tireless, passionate advocate of the possibilities of computer animation who applied the classic Disney lessons of emotional involvement, expressive characterization and solid storytelling to the new medium and produced such modern classics as Toy Story, Finding Nemo and Cars. Pixar’s relationship with corporate parent Disney provides much of the book’s drama. Jobs and Disney head Michael Eisner locked horns in an epically ugly battle over the terms of their companies’ collaboration, and ex-Eisner lieutenant Jeffrey Katzenberg waged a frontal assault on Pixar’s market under the auspices of DreamWorks SKG. But the heart of the story is the animators, gentle revolutionaries and oddball alchemists who never faltered in their quest to wed hard science to creative vision and bring animation into a new era of artistic accomplishment.

A heck of a yarn, full of vivid characters, reversals of fortune and stubborn determination: Pixar should make a movie out of it.

Pub Date: May 14, 2008

ISBN: 978-0-307-26575-3

Page Count: 320

Publisher: Knopf

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: March 1, 2008

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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REIMAGINING CAPITALISM IN A WORLD ON FIRE

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.

Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

Pub Date: May 1, 2020

ISBN: 978-1-5417-3015-1

Page Count: 336

Publisher: PublicAffairs

Review Posted Online: Feb. 16, 2020

Kirkus Reviews Issue: March 15, 2020

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