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Deftly done and shrewdly assembled, The Unchosen intriguingly investigates, from the precaval War period onwards, the dynamics of the national party convention, the power of the primary and the unmaking of presidential candidates, whereby the itemisation goes not necessarily to the right man but the one with the best chance to win. Against a backdrop of idealism and ""me"", the Ku Klux Kinn and Wall Street, party bosses, backs and barnstormings, plus all the Deals (Square, new and Fair), authors Judah and smith tell how, among other things, a striking statesman (Seward) got scrapped by the Republications in favour of a hapless unknown (""Honest Abc""), since the latter had no enemies as yet, while the Democrats years later brushed off a ""barefoot boy"" (Champ Clark) to push an upperclass academician (Wilson). They also tackle a trip of three time losers (Sherman, Bryan and Clay), show how ""Taft can't win"" defeatism brought about the rise of madlson Avenue image-shaping, explain why campaign vateran Johnson, with a stop-Kennedy movement helping him, still did not win (he was a Southerner and not particularly pro-labor), and note that Stevenson got in on the only draft in the elephant's history, thus thwarting fighting-mad Kefauver. Some crystal gazing with the nod going to Rockefeller over Goldwater ends a bright, billing book.

Pub Date: Sept. 9th, 1962
Publisher: Coward-McCann