A top ranking selling consultant gives some effective and concrete advice on ""how to say a few words"". This is not designed for speakers to whom an hour of time is assigned (though anyone could profit from his suggestions) so much as the multitude called on for a few remarks (and rarely making either ""few"" or remarks worth hearing). His formula is simple:-state your idea; accentuate your idea; illustrate your idea; package your idea. And he follows his own precepts in expanding his meaning- through statement, emphasis, illustration, and wind up. Space allowed for reader use, so this is a book to buy and study; not simply to borrow or rent.