THE BEST WAY IN THE WORLD FOR A WOMAN TO MAKE MONEY by David & Karen Levine King

THE BEST WAY IN THE WORLD FOR A WOMAN TO MAKE MONEY

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KIRKUS REVIEW

The best way in the world for a woman to make money"" turns out to be selling--this according to former sales manager David King, who founded Careers for Women in 1973. His is a startling, if somewhat overplayed, conclusion--that ""the born salesman isn't a man at all--she's a woman."" The qualities traditionally attributed to women--the ability to communicate, to be frank and honest, to explain, to establish relationships comfortably--are the very qualities King sees as typifying the ideal salesperson. King has recruited and managed several all-women sales staffs in his time--including one for the Evelyn Wood Speed Reading Course--and he claims to have learned most of what he knows about selling from his saleswomen's ""intuitive"" handling of (and concern for) people. While the book does offer some helpful tips for the budding businesswoman--how to organize yourself, how to choose among industries (selling advertising space offers ""the most luxurious of all life-styles""), how to interview, etc.--it generally limits itself to the obvious; it also relies overly on anecdotes and testimonials from satisfied customers. O.K. as a pep talk--but for the real pitch on sales techniques, see Brownstone's Sell Your Way to Success (p. 158).

Pub Date: April 26th, 1979
Publisher: Rawson, Wade--dist. by Atheneum