SALESMEN FOR TOMORROW: How to Select & Train Them by David R. Caborne

SALESMEN FOR TOMORROW: How to Select & Train Them

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Business book market for this up-to-minute and ahead book on the new challenge to salesmen. The author, an authority on training with Studebaker, makes clear the importance of realizing that the post-war business world will demand a different type of salesmen and that now is the time to take stock, to reduce the mistakes in selection, in procedure, in compensation plans. He discusses the various new influences, the successive steps of analysis of needs, of methods of training, of group work, of new sales tools and techniques, of building morals. He argues that untrained salesmen are a liability today and tomorrow.

Pub Date: Sept. 12th, 1945
Publisher: Harper