Kirkus Reviews QR Code
PROMISED LAND by David Stebenne

PROMISED LAND

How the Rise of the Middle Class Transformed America, 1929-1968

by David Stebenne

Pub Date: July 14th, 2020
ISBN: 978-1-9821-0270-8
Publisher: Scribner

A history of “the rise of the middle class as a defining feature of American society from the 1930s to the 1960s.”

In the mid-20th-century, middle-class Americans saw their position as timeless and natural. Few believe that now, and political scientist Stebenne has written a provocative account of their rise and fall. He reminds readers that until well into the last century, farming was a grueling life, and wages in factories, mines, mills, and offices did not support a bourgeois lifestyle. Matters began changing between the wars. The author begins with Herbert Hoover, whose winning 1928 election campaign emphasized the nation’s march toward prosperity. His personality ill-equipped him to handle the Depression, an accusation no one makes against his successor, Franklin Roosevelt, whose programs, conservatives insist, did not end massive unemployment. Stebenne agrees and admits that many New Deal programs flopped, but others laid the groundwork for the postwar middle-class explosion. Among these were farm subsidies, business regulation, bank reform, housing legislation, social security, encouragement of labor unions, and a graduated income tax to pay for it. In 1945, civilians had savings that they yearned to spend, so the depression everyone expected when returning soldiers flooded the job market never happened. By the 1950s, prosperity seemed the norm, although it was a white, suburban family prosperity with a male head of household. The impoverished minority seethed, and dissatisfaction swelled among intellectuals and activists. Few doubt that the 1960s saw the end of the good times. Stebenne blames the Vietnam War, the revival of organized, free-market conservatism (“born out of opposition to [John F.] Kennedy’s efforts to sustain and expand the existing system through diplomacy abroad and activist government at home”), and competition from Europe and Asia, now recovered from the devastation of World War II, which stimulated businesses to move to the low-wage south and then across the sea.

A thoughtful look at a long-ago era when America seemed egalitarian and prosperous.