by David Sumpter ‧ RELEASE DATE: July 17, 2018
Americans readers should look past the Britishness of the text to find a deliciously insightful, mildly skeptical analysis...
Further frighteningly convincing research about the data infiltrating our lives.
Experts regularly warn us that today’s digital technology can extract our innermost secrets. In this ingenious addition to the genre, Sumpter (Applied Mathematics/Univ. of Uppsala, Sweden; Soccermatics: Mathematical Adventures in the Beautiful Game, 2016, etc.) agrees that there is some truth in this assessment but also serious limitations. The book, less a polemic than a combination of investigative journalism and (mostly) painless mathematical lessons, explains how social media, search engines, and merchants extract our opinions and manipulate them with a set of rules called an algorithm, which can often reveal our tastes, personality, and politics. Readers comfortable with ads tailored to previous purchases may flinch to learn that every mouse click such as a “like” under a photo, joke, or film clip enters a massive digital archive that reveals an unnervingly accurate portrait of the clicker. “Unlike our friends—who tend to forget the details and are forgiving in the conclusions they draw about us—Facebook is systematically collecting, processing and analyzing our emotional state,” writes the author. “It is rotating our personalities in hundreds of dimensions, so it can find the most cold, rational direction to view us from.” Persuading us to buy stuff seems benign, but the internet also teems with fake news scientifically designed to influence our votes. Sumpter returns repeatedly to the surprise victories of Donald Trump and Brexit. Wielding his mathematical tools, the author explains how algorithms deal with big data, and it turns out there is less there than meets the eye. Polls only calculate the odds of an event; they can’t “predict” anything. True believers lap up fake news, but it has a barely detectable effect on changing the average reader’s mind.
Americans readers should look past the Britishness of the text to find a deliciously insightful, mildly skeptical analysis of internet data manipulation.Pub Date: July 17, 2018
ISBN: 978-1-4729-4741-3
Page Count: 288
Publisher: Bloomsbury Sigma
Review Posted Online: April 30, 2018
Kirkus Reviews Issue: May 15, 2018
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by Bill Bryson ‧ RELEASE DATE: May 6, 2003
Loads of good explaining, with reminders, time and again, of how much remains unknown, neatly putting the death of science...
Bryson (I'm a Stranger Here Myself, 1999, etc.), a man who knows how to track down an explanation and make it confess, asks the hard questions of science—e.g., how did things get to be the way they are?—and, when possible, provides answers.
As he once went about making English intelligible, Bryson now attempts the same with the great moments of science, both the ideas themselves and their genesis, to resounding success. Piqued by his own ignorance on these matters, he’s egged on even more so by the people who’ve figured out—or think they’ve figured out—such things as what is in the center of the Earth. So he goes exploring, in the library and in company with scientists at work today, to get a grip on a range of topics from subatomic particles to cosmology. The aim is to deliver reports on these subjects in terms anyone can understand, and for the most part, it works. The most difficult is the nonintuitive material—time as part of space, say, or proteins inventing themselves spontaneously, without direction—and the quantum leaps unusual minds have made: as J.B.S. Haldane once put it, “The universe is not only queerer than we suppose; it is queerer than we can suppose.” Mostly, though, Bryson renders clear the evolution of continental drift, atomic structure, singularity, the extinction of the dinosaur, and a mighty host of other subjects in self-contained chapters that can be taken at a bite, rather than read wholesale. He delivers the human-interest angle on the scientists, and he keeps the reader laughing and willing to forge ahead, even over their heads: the human body, for instance, harboring enough energy “to explode with the force of thirty very large hydrogen bombs, assuming you knew how to liberate it and really wished to make a point.”
Loads of good explaining, with reminders, time and again, of how much remains unknown, neatly putting the death of science into perspective.Pub Date: May 6, 2003
ISBN: 0-7679-0817-1
Page Count: 304
Publisher: Broadway
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: April 1, 2003
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BOOK TO SCREEN
by Neil deGrasse Tyson ‧ RELEASE DATE: Oct. 8, 2019
A media-savvy scientist cleans out his desk.
Tyson (Astrophysics for People in a Hurry, 2017, etc.) receives a great deal of mail, and this slim volume collects his responses and other scraps of writing.
The prolific science commentator and bestselling author, an astrophysicist at the American Museum of Natural History, delivers few surprises and much admirable commentary. Readers may suspect that most of these letters date from the author’s earlier years when, a newly minted celebrity, he still thrilled that many of his audience were pouring out their hearts. Consequently, unlike more hardened colleagues, he sought to address their concerns. As years passed, suspecting that many had no interest in tapping his expertise or entering into an intelligent give and take, he undoubtedly made greater use of the waste basket. Tyson eschews pure fan letters, but many of these selections are full of compliments as a prelude to asking advice, pointing out mistakes, proclaiming opposing beliefs, or denouncing him. Readers will also encounter some earnest op-ed pieces and his eyewitness account of 9/11. “I consider myself emotionally strong,” he writes. “What I bore witness to, however, was especially upsetting, with indelible images of horror that will not soon leave my mind.” To crackpots, he gently repeats facts that almost everyone except crackpots accept. Those who have seen ghosts, dead relatives, and Bigfoot learn that eyewitness accounts are often unreliable. Tyson points out that extraordinary claims require extraordinary evidence, so confirmation that a light in the sky represents an alien spacecraft requires more than a photograph. Again and again he defends “science,” and his criteria—observation, repeatable experiments, honest discourse, peer review—are not controversial but will remain easy for zealots to dismiss. Among the instances of “hate mail” and “science deniers,” the author also discusses philosophy, parenting, and schooling.
A media-savvy scientist cleans out his desk.Pub Date: Oct. 8, 2019
ISBN: 978-1-324-00331-1
Page Count: 272
Publisher: Norton
Review Posted Online: Sept. 1, 2019
Kirkus Reviews Issue: Sept. 15, 2019
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