For innovative millennials who don’t want to become entrepreneurs, Wooldridge offers this guide to intrapreneurship.
As debut author Wooldridge defines it, “Intrapreneurs are the gain-fully employed workers of successful companies that use the staff, infrastructure, and resources in their company as catalysts to foster, forge and bring to market new products, or processes through the skills only found within entrepreneurial leaders.” She explains that millennials often don’t have the financial resources to become entrepreneurs, so many explore other business options. In her first chapter, Wooldridge outlines the process for developing a personal vision statement. Next, she lays out a lucid plan for setting and reaching goals, including the SMART (specific, measurable, achievable, realistic and timely) and CLEAR (collaborative, limited, emotional, appreciable, refinable) goal-setting systems. Wooldridge provides tips for clear and effective communication, including a five-step plan for avoiding misunderstandings: listen carefully to the speaker, don’t interrupt, show interest, set aside judgment, and offer feedback. She highlights the value of being a “game changer”; i.e., someone who creates and executes innovations, and details the importance of proactive rather than reactive behaviors. Like many business guides, this one emphasizes creating a good work-life balance; it also recommends taking time to volunteer and contribute to the community. While Wooldridge’s business advice is sound, it doesn’t quite live up to the book’s title. Aside from the introduction, her suggestions could apply equally well to anyone—would-be intrapreneur or not. The tips for building and maintaining a strong team are probably the most applicable but aren’t particularly new or different.
Revisits basic business advice; intrapreneurs should look elsewhere for more specific guidance.