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HIT MAKERS

WHY THINGS BECOME POPULAR

Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her...

How does a nice idea become an earworm, or a fashion trend, or—shudder—a meme? Atlantic senior editor Thompson ventures a few well-considered answers.

We live in a world of expectations and conventions, though you might not know it. Take, say, a nice chick flick, a winning instance of which will have one or more of three types of women, “doe-eyed lover, harping mothers, and Meryl Streep.” A romantic comedy, observes Thompson, breaks into three acts: two people thrash toward coupledom, come together, and face some challenge that they overcome to go back to coupledom once more. If the woman sleeps with someone else during the period of challenge, then all bets are off; barring that, norms observed, the story will move along to a more or less satisfactory conclusion. Sometimes a true hit arises that does more than ape convention, and here, in discerning how the outliers become mainstream, is where Thompson’s book finds its greatest merit: George Lucas didn’t quite have precedent for Star Wars, but he borrowed enough of the familiar that the films were “fathoms deep with allusions to the most common storytelling themes of the early twentieth century and the many millennia before.” We like our novelty to be familiar but not too familiar. In a nice turn, the author writes, “we are born average and die unique,” and just so, a hit will promise new turf without being wholly strange. And in every industry, the author notes, there are those who wish to become “toadish rejects metamorphosing into princely hits.” There’s not much thesis or hard science here, but there’s plenty of anecdotally rich exploration in the odd corners of the sociology of communication, business history, and psychology, all to entertaining and instructive ends.

Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her own.

Pub Date: Feb. 7, 2017

ISBN: 978-1-101-98032-3

Page Count: 352

Publisher: Penguin Press

Review Posted Online: Dec. 7, 2016

Kirkus Reviews Issue: Dec. 15, 2016

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ALL THE PRESIDENT'S MEN

Bernstein and Woodward, the two Washington Post journalists who broke the Big Story, tell how they did it by old fashioned seat-of-the-pants reporting — in other words, lots of intuition and a thick stack of phone numbers. They've saved a few scoops for the occasion, the biggest being the name of their early inside source, the "sacrificial lamb" H**h Sl**n. But Washingtonians who talked will be most surprised by the admission that their rumored contacts in the FBI and elsewhere never existed; many who were telephoned for "confirmation" were revealing more than they realized. The real drama, and there's plenty of it, lies in the private-eye tactics employed by Bernstein and Woodward (they refer to themselves in the third person, strictly on a last name basis). The centerpiece of their own covert operation was an unnamed high government source they call Deep Throat, with whom Woodward arranged secret meetings by positioning the potted palm on his balcony and through codes scribbled in his morning newspaper. Woodward's wee hours meetings with Deep Throat in an underground parking garage are sheer cinema: we can just see Robert Redford (it has to be Robert Redford) watching warily for muggers and stubbing out endless cigarettes while Deep Throat spills the inside dope about the plumbers. Then too, they amass enough seamy detail to fascinate even the most avid Watergate wallower — what a drunken and abusive Mitchell threatened to do to Post publisher Katherine Graham's tit, and more on the Segretti connection — including the activities of a USC campus political group known as the Ratfuckers whose former members served as a recruiting pool for the Nixon White House. As the scandal goes public and out of their hands Bernstein and Woodward seem as stunned as the rest of us at where their search for the "head ratfucker" has led. You have to agree with what their City Editor Barry Sussman realized way back in the beginning — "We've never had a story like this. Just never."

Pub Date: June 18, 1974

ISBN: 0671894412

Page Count: 372

Publisher: Simon & Schuster

Review Posted Online: Oct. 10, 2011

Kirkus Reviews Issue: June 1, 1974

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THE LAST OF THE PRESIDENT'S MEN

Less a sequel than an addendum, the book offers a close-up view of the Oval Office in its darkest hour.

Four decades after Watergate shook America, journalist Woodward (The Price of Politics, 2012, etc.) returns to the scandal to profile Alexander Butterfield, the Richard Nixon aide who revealed the existence of the Oval Office tapes and effectively toppled the presidency.

Of all the candidates to work in the White House, Butterfield was a bizarre choice. He was an Air Force colonel and wanted to serve in Vietnam. By happenstance, his colleague H.R. Haldeman helped Butterfield land a job in the Nixon administration. For three years, Butterfield worked closely with the president, taking on high-level tasks and even supervising the installation of Nixon’s infamous recording system. The writing here is pure Woodward: a visual, dialogue-heavy, blow-by-blow account of Butterfield’s tenure. The author uses his long interviews with Butterfield to re-create detailed scenes, which reveal the petty power plays of America’s most powerful men. Yet the book is a surprisingly funny read. Butterfield is passive, sensitive, and dutiful, the very opposite of Nixon, who lets loose a constant stream of curses, insults, and nonsensical bluster. Years later, Butterfield seems conflicted about his role in such an eccentric presidency. “I’m not trying to be a Boy Scout and tell you I did it because it was the right thing to do,” Butterfield concedes. It is curious to see Woodward revisit an affair that now feels distantly historical, but the author does his best to make the story feel urgent and suspenseful. When Butterfield admitted to the Senate Select Committee that he knew about the listening devices, he felt its significance. “It seemed to Butterfield there was absolute silence and no one moved,” writes Woodward. “They were still and quiet as if they were witnessing a hinge of history slowly swinging open….It was as if a bare 10,000 volt cable was running through the room, and suddenly everyone touched it at once.”

Less a sequel than an addendum, the book offers a close-up view of the Oval Office in its darkest hour.

Pub Date: Oct. 13, 2015

ISBN: 978-1-5011-1644-5

Page Count: 304

Publisher: Simon & Schuster

Review Posted Online: Oct. 20, 2015

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