YOUR CAREER IN ADVERTISING by Don Rivers

YOUR CAREER IN ADVERTISING

By
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KIRKUS REVIEW

For those interested in advertising as a career, here is a sprightly, informative book in an established series. Advertising as a lively, pleasant, demanding way of life -- the various requirements -- aspects of advertising from art layout through research- market, press and public relations, and so on. Proper groundwork, preparation for the career, training, job getting and the future promise in this field are succinctly presented by a man who knows what he is taking about.

Pub Date: May 23rd, 1947
Publisher: Dutton