YOUR CAREER IN ADVERTISING

For those interested in advertising as a career, here is a sprightly, informative book in an established series. Advertising as a lively, pleasant, demanding way of life -- the various requirements -- aspects of advertising from art layout through research- market, press and public relations, and so on. Proper groundwork, preparation for the career, training, job getting and the future promise in this field are succinctly presented by a man who knows what he is taking about.