PRACTICAL SALES PSYCHOLOGY by Donald A. & Eleanor C. Laird


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A briefing, or a brush-up, for hustlers- which in its first section, gives something of the historical background and wide growth of this career, the types and types of patter which at one time stereotyped the salesman, and the more modern methods of sales training. The Lairds then give a spot lesson in salesmanship which includes a four point program; friendliness, building up the customer, inspiring trust, and making it easy for your customer to decide. There are possible problems and situations to challenge your aptitudes, and some extensive personality catechisms... If you're selling, you may be buying.

Pub Date: Sept. 8th, 1952
Publisher: McGraw-Hill