ALWAYS TRUST YOUR CAPE

Moore presents a rule-based manual for achieving entrepreneurial success.

The author opens his nonfiction debut with his contention that entrepreneurs are the pioneers of today’s business world, as they “hire the most people, drive the economy, create innovation, promote research and development, and shape new products and services.” Drawing on his experience building his own business, he positions his narrative as a guidebook to help others achieve the success that he repeatedly assures them is within their reach. After starting with an inaccurate quote (Mark Twain never actually said, “The two most important days in your life are the day you are born and the day you find out why”), Moore takes readers through his own adventures in the business world, from serving as a financial advisor at Smith Barney to helping run the financial streaming news network JAGFN until its demise to running his own company, VANQUISH (its specialty, as reported in the author’s ominous business-speak, being “animal mitigation”). While narrating these adventures, Moore highlights many of the invaluable lessons he’s learned along the way about trusting his instincts, always being ready to learn, and improving his leadership skills. He conveys these lessons with the verve and directness of a self-described eternal optimist, always sticking to what he calls his basic approach to life: “Wisdom does not come by accident. It does, however, come by experience.” The problem some readers may have with his book is embodied in this quote—everyone has met (and most likely worked for) people who have plenty of experience with little wisdom to show for it. Those willing to overlook such claims (and cliches like “Never think small. Always think big”) will find some inspiring stories in these pages.

An upbeat and experience-driven call for entrepreneurs to up their game.