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GREEN GIANTS

HOW SMART COMPANIES TURN SUSTAINABILITY INTO BILLION-DOLLAR BUSINESSES

A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for...

How forward-thinking, eco-conscious businesses grew into lucrative success stories.

Corporate adviser and strategist Williams—the co-founder of globally responsible marketing endeavor OgilvyEarth and current executive vice president of “Business+Social Purpose” at Edelman—presents case studies of popular brands strategizing, aligning, and infusing their business models with socially responsible and sustainable products and practices. They are the “green giants” of the contemporary marketplace, she writes, amassing multibillion-dollar annual revenues and consistently capitalizing on a “critical mass of success.” The tales of their importance, their pathways to profitability, and how interested entrepreneurs can mimic their successful trends form the thrust of Williams’ useful study. Using instructional bulleted lists and charts of business examples, the author notes the key traits shared among these eco-friendly companies. Chipotle’s organically minded Steve Ells and IKEA’s climate activist Steve Howard demonstrate the importance of iconoclastic leadership, as well as other winning tenets that include fearlessly embracing risky, counterintuitive ideas and maintaining a purposeful, philanthropic business. These companies earn mainstream appeal and show a commitment to a decreased carbon footprint (good examples are Whole Foods Market, Natura, and Nike). The “truthsparency” methodology, pioneered by Whole Foods, has also become an effective model for customer-accessible corporate operations. Williams adequately explains how businesses succeed with the innovative deployment of green-minded product development. What she glosses over, however, is the amount of work many of these corporate behemoths have yet to accomplish, such as stemming GE’s involvement with controversial hydraulic fracking and how Toyota’s and Tesla’s products drive customers away from using public transportation. With incremental societal change in mind, Williams highlights a bounty of green initiatives paramount to both well-established and newfound entrepreneurs hoping to usher their companies into increased profitability through environmentally responsible operations.

A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability.

Pub Date: Aug. 19, 2015

ISBN: 978-0-8144-3613-4

Page Count: 288

Publisher: AMACOM

Review Posted Online: May 19, 2015

Kirkus Reviews Issue: June 1, 2015

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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REIMAGINING CAPITALISM IN A WORLD ON FIRE

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.

Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

Pub Date: May 1, 2020

ISBN: 978-1-5417-3015-1

Page Count: 336

Publisher: PublicAffairs

Review Posted Online: Feb. 16, 2020

Kirkus Reviews Issue: March 15, 2020

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