The complete history of a conscienceless man, with some of the realism, but without the impact, of What Makes Sammy Run. It is not as unpleasant -- not as compelling. This is the story of an Italian boy, shrewd, devious, and with an out-reg opportunism which never fails to fascinate and succeed. After engineering his way through college, he hits on a scheme to commercialize beauty creams at a time when they were not used, and through miserly manipulation achieves millions. There are three women in his life. Doris, his business associate, Marta, a Bohemian girl who satisfies him physically, and aristocratic Vicky, who marries him and satisfies his social ambition. And the close, with senseless accumulation of money which he hates to spend, and death in an air crash. True to life -- of a kind -- if you like to read about that kind.