Paralleling the earlier (1954) 100 Stories of Business Success this magazine has again selected and profiled over a hundred entrepreneurs who have made a big thing out of a small business. Anything from a De Luxe Pawnshop to a Mass Lint Cleaner to the Flav-R Straws for the problem milk drinker, this illustrates the idea which has been put into action in various fields, Foods, Gimmicks and inventions. Sales and Services, Manufacturing, Investment and Finance, and Technology. Their presentation here will have an incentive and/or imitation value for others.