ALFRED C. FULLER: Selling Door to Door by Edward Allen

ALFRED C. FULLER: Selling Door to Door

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Businessmen are the wallflowers of juvenile biography. One of the reasons could be that the adulatory tone endemic in juvenile biographies makes the life of a businessman read like an authorized company brochure. Whole sections of this book have that full, rich aroma, but (for the most part) the author has faithfully followed Fuller's career and carefully correlated the growth of the man and his company to the growth of the American economy. This book gains from the existence of Fuller's autobiography from which the personal anecdotes are drawn and because ""America's No. 1 Salesman"" was forced to continually rethink and restate his sales policy as the changing economic conditions from 1907 on demanded. This provides an excellent overview of trade conditions as well as a survey of selling methods. Fuller's outspoken lief in the value of personal industry and integrity above the college diploma entry to business will make a refreshing change for the commercial-course, non-college rected students who are the most likely to benefit from this glimpse of one man and his phenomenally successful one -- man enterprise grew.

Pub Date: Feb. 28th, 1964
Publisher: Encyclopedia Britannica Press