In the deluge of books about speech-making, this stands out as being more concrete in its down-to-earth approach than the others. The author really gets down to fundamentals:- how to approach the problem, to put the form and ideas down on paper, to select the formula for overall handling, to weigh the interests of the audience, to use natural language of speech. He stresses the value of unit organization, and suggests the advisability of writing the closing section first. He suggests ways to keep the material flexible, by use of anecdote, of personal note, of bits about people, of tie up with current news. His ideas on dramatization seem a bit artificial- but maybe they work. Best of all is his advice on style, -exactitude of meaning, brevity of sentence structure, elimination of excess verbiage, avoidane of cliches, inclusion of questions to vary form. And in final warning-watch audience reaction, and keep your material within grasp.