MAKING YOUR SALES MEETING SELL by Edward J. Hegarty

MAKING YOUR SALES MEETING SELL

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KIRKUS REVIEW

A repetitious and back-slapping advice book on how to convince salesmen at sales meetings and present material to them clearly, seems to strike a fourteen year old intelligence level in all its obvious hints on everything from humour to product presentation. At the outset, the hodge podge arrangement of chapter topics tends to confuse planners just as quickly as they are meant to unconfuse meetings. Rapid fire does and don'ts (do use simple words, do compliment where you can, don't fidget, don't ignore questions etc.) characterize material where a well outlined, vastly shorter set of suggestions would have sufficed. Granted that the aim of the book- to maintain salesman interest, enthusiasm and product knowledge- has a certain justification (though we can't see why they should not be more inherently concerned themselves than is supposed here), its outlining nevertheless treats the businessmen involved as if they were average highschool students. A second rate book in a field that deserves better.

Publisher: McGraw-Hill