While nothing like success, Mr. Hoyt has attempted to encompass the careers of many outstanding salesmen. There are 13, famous and less so, ranging from Alfred C. Fuller, the original brush man, through Thomas J. Watson, per fils of IBM, to William of real estate. None comes alive as a person, much less as a in this superficial coverage. We are told something of what each man color, and above all, the personality of the man is missing. understandably, the interest level varies sharply. Fuller and four gentlemen who the heights as insurance make fairly dull reading, as do the Watsons. William Benton and David Ogilvy, more dynamic types, fare somewhat better. The writer treats all his subjects kindly; all are with industry, courage and imagination to a high In view of this it is surprising to find the writer saying, ""Like almost all great salesmen he was, in a sense, amoral..."" One day the Apostles may have a word to say about this to Mr. Hoyt.