HOW TO GET A JOB AND WIN SUCCESS IN ADVERTISING by

HOW TO GET A JOB AND WIN SUCCESS IN ADVERTISING

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KIRKUS REVIEW

Practically a Bardeker-starred manual of the advertising business, what it is, opportunities in it and how to go about getting the jobs. Definitions of advertising, its importance and scope; types of jobs available and where; analysis of agencies; outline of training, education, experience; how to analyze yourself and the job; the place of women in advertising -- and a number of contributions by men in key positions in the field. Pop talk style -- self help category.

Pub Date: May 5th, 1941
Publisher: Prentice Hall