THE SALE BEGINS WHEN THE CUSTOMER SAYS ""NO

Blueprints, rules, inspirational anecdotes, pointed examples -- all gathered together to prove for the alert, inventive salesman that ""No is not an answer. It is merely a ringing challenge"". Here are the ways in which favorable circumstances and atmosphere may be created; how to warm up a client to a receptive state; how closing a sale opens chances for others; showmanship as a necessity for salesmanship; dramatizing and sloganizing approaches; making use of your competitors; belief in the product -- all the ways and means of ensuring a satisfied customer. By a recognized expert whose career has proved his precepts, this scores heavily on human relations and mutual needs for its rousing rhapsody to the art and science of selling.