THEY DARE TO BE DIFFERENT by Elmer & Thomas W. Carlin Leterman

THEY DARE TO BE DIFFERENT

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KIRKUS REVIEW

Elmer Leterman who's the Western Union of corporate success (he's coined thousands of LETTERGRAMS like ""The largest room in the world is the room for improvement"") tells it like it was for Commander Whitehead and Helen Gurley Brown, Dr. Maxwell Maltz (plastic surgeon who invented Psycho-Cybernetics for the character), explorer Wendell Phillips and Joan Crawford and many other resolute achievers. Elmer knows how to get attention (he just appeared in gray silk tuxedo and ran up lots of copy) as well as give advice and this is nothing but reader's predigested THIMK.

Pub Date: Nov. 1st, 1968
Publisher: Meredith