The author of 19 successful books on salesmanship must have found some basic principles that work. Let's face the instinctive argument- Wheeler is ""corn"". Yes, but good, palatable corn. And now is the time to face up to another issue:- the buyer rides again and the salesman needs help for the first time in ten years. This is a refresher course for the salesman who needs a hand; it is a quickie for the beginner. It is a culling of the formulas, rules, methods, tricks of the trade and pointers. There's pithy analysis of the background of knowing your merchandise, your sales plan, your potential customers. There's a telling line-up of the factors in good showmanship. There's the How, the When, the Which of presenting your arguments- through the closing the sale. There are some props for the bashful boy. And throughout, there's unquestioned endorsement of honesty as the best policy. Here's a booster for yourself and your staff- as well as for the customers who are in some field of selling.