Dressing to win for women in the executive world--with an eye toward comfort, ego-building, even economy. You can't dress confident if you don't feel confident, Cho and Lueders insist--so get yourself together and then dress to support your image. Here's how: analyze the dress code of your milieu (saleswoman does not equal ad agency exec does not equal lawyer), and establish your style according to your position within that code. But--hurray--the new, sophisticated, working woman's ""uniform"" is not a navy blue suit; except for still-stodgy banking, the days when suits and briefcases were de rigueur for aspiring business women are over. Some specifics: the basic necessities for any wardrobe (12 pieces of coordinated clothing means almost five months of no outfit repeated); plus--how to go from day to evening functions in the same basic outfit, how and when to shop, how to get dressed in the morning (order is important). Savvy, friendly advice--but the leeway for personality gives it an extra boost.