by Erik Calonius ‧ RELEASE DATE: March 17, 2011
A breezy account, with a special attraction for those who would rather not digest full-length biographies of Jobs, Branson...
A journalist who has tried to understand visionary business entrepreneurs by hanging out with them adds a study of brain science to the mix.
Calonius (The Wanderer: The Last American Slave Ship and the Conspiracy that Set Its Sails, 2006) interviewed Richard Branson, Steve Jobs and other famous business visionaries while reporting for the Wall Street Journal and Fortune. Eventually, the author decided he needed to supplement what the visionaries told him about their successes with an intense study of neuroscience, including the field of cognitive psychology. The human brain recognizes patterns, and Calonius hoped to determine how the patterns recognized by his subjects led to success. The author looks at Branson at the Virgin group of businesses, Jobs at Apple computing, Berry Gordy Jr. at Motown records, Andy Grove at Intel and a few others (women entrepreneurs are nearly absent, except for second-tier attention to clothing designer Diane von Furstenberg). Although the path to success is littered with luck (treated in its own chapter), Calonius isolates human factors that he labels awakening, seeing, intuition and scaling up the vision. He explains each factor through a mixture of anecdotes and tutorials on brain functioning. Visionaries sometimes surprise family members, high-school classmates and others who knew them before they broke through, and they do not tend to be voted most popular in the class. However, if they do win that accolade at a young age, they are even less likely to be voted most likely to succeed. Although some of the author’s portrayals are infused with hero worship (especially regarding Branson), the personal narratives make the hagiography palatable. Through no fault of Calonius, some of the lessons are maddeningly vague. Intuition, after all, is tricky to describe in concrete language, especially when it seems like nothing more than “going with the gut.”
A breezy account, with a special attraction for those who would rather not digest full-length biographies of Jobs, Branson et al.Pub Date: March 17, 2011
ISBN: 978-1-59184-376-4
Page Count: 256
Publisher: Portfolio
Review Posted Online: Dec. 2, 2010
Kirkus Reviews Issue: Dec. 1, 2010
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by Daniel Kahneman ‧ RELEASE DATE: Nov. 1, 2011
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
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BOOK REVIEW
by Erin Meyer ‧ RELEASE DATE: May 27, 2014
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.
A helpful guide to working effectively with people from other cultures.
“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.Pub Date: May 27, 2014
ISBN: 978-1-61039-250-1
Page Count: 288
Publisher: PublicAffairs
Review Posted Online: April 15, 2014
Kirkus Reviews Issue: May 1, 2014
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