ZOOMAR by Ernie Kovacs


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...this is a TV expression for a camera lens which comes in for a close up -- and gives the focus to this novel about the industry by one of its current top performers. The course (and it is coarse, too) of Tom Moore who goes from radio to the larger medium through his programming for Wipe-Ola, a shoe shine, embodies a fuller explanation department of all TV areas, from top brass and politics to sponsors, directors, mechanics, would-be contestants and performers, from degrees of infidelity among the married to degrees of acquiescence among the available, from knifing within the company to competition and throat cutting without. Moore, in spite of tempting chances, of a frequent ""hazy wall of daydreaming"" (usually sexy), of the sneaky standards of his enemies, heads into the upper brackets through his belief in better productions for TV, in some goodness in most people and in his own right to say ""no"". There is reality in Kovacs' handling of conferences, deals on the make, the big sell to the customer and types of TV personalities, and his do-good Moore has his moments of gaiety. But the overlay of more strip than lease, more bald talk than satire, more sex than sensibility -- annoys. A name and a public domain here for the hardened reader.

Pub Date: Oct. 17th, 1957
Publisher: Doubleday