Eve Merriam's book begins with a satiric expose of the fashion industry and ends with a stinging indictment of the American ""Pursuit of happiness in the form of merchandise"". Using brand-names, real-live firms, withering statistics and hilarious examples, she chronicles how we consumers are coddled, noodled, gulled and fooled by fashion's skullduggery -- brewed to the motto: ""Fashion is obsolescence"". She guides us through the maze of ""Depth Motivation"" that precedes well-known sales campaigns for hormone cream and lipstick cases (""There's a Futurama in Your Past""), the fur industry's attempt to de-snob mink and the wooing of the teenage market. For the consumer who suspects she's being taken, here's proof she is and to an extreme she never dreamed. It is amusing and astute, and there are probably many fashion world executives who would wish that Eve Merriam had gone to the guillotine in her Maiden Form bra before she ever learned such a magnificent much.