Hey, can I have some of your nuts, Cyril?"" asks squirrel Jennifer who had given all of hers away. But Cyril doesn't share. "" 'Drop dead,' said Cyril. And she did. 'I'm glad I was selfish,' said Cyril. 'It pays.' "" Likewise human Genevieve decides that is pays to be careless because the children who take care of their toys and clothing don't get new ones as she does; cow Muriel finds that it pays to be discontented; turkey Chester's laziness saves him on Thanksgiving; and for monkey Annette who plays sick to avoid work, ""It pays to know when to tell the truth."" This is iconoclasm for its own sake, without clever twists or moral ironies to give one pause--but kids too young for Mad and too smart for the still ubiquitous run of disguised pieties might find it a refreshing blast. And Chess' pudgy beasts and little monsters seem to relish this rare occasion for audacious naughtiness.