Anybody in the field of selling -- and who isn't? -- could profit by the precepts and examples demonstrated in this book by a top ranking insurance salesman. His rules seem simple enough on the surface, and step by step the reader agrees, accepts and plans to apply them to other fields of selling. And they all stem back to a matter of organizing one's work, keeping and studying records, seeing the other person's point of view, and looking out for the little things. Story telling as a technique is thoroughly exemplified in the first rate human stories Bettger has used to prove his points. The selling process is analyzed step by step, and the psychology of salesmanship is dramatically demonstrated. He certainly sells his own system.