The Idea of the Digital University

A sweeping study of the university structure, emphasizing how higher education must evolve in a digital era.

The mass adoption of online technology has pervaded every manner of business; universities are no different. In fact, as McCluskey and Winter suggest in this probing work, “the digital revolution is changing the very DNA of higher education.” Still, “the university has come late to the digital revolution,” and the authors explore the reasons why. In text that’s both interesting to read and carefully researched, McCluskey and Winter discuss the role and structure of the university in general, lending a historical perspective while continuously drawing comparisons and contrasts between the traditional and digital university. The authors address in detail the most obvious evidence of online influence—the growth of online courses—but they pay equal attention to broader implications: the opening up of new avenues for library research, the shift away from paper-based student records and the fundamental change in the way professors teach students. The authors often return to the notion that “Big Data will impact how the university sees its students and their learning.” McCluskey and Winter cite Target, the retail chain, as being exemplary in its use of customer data, and they directly relate those efforts to the ways in which universities will have to use “Big Data” in the future “to see where education is succeeding and where we have work to do.” The authors also raise the issue of nonprofit versus for-profit universities, the latter having expanded largely because of online course offerings. Rather than take a position in favor or against for-profits, however, the authors diplomatically discuss some of the ways the nonprofit and for-profit institutions could learn from each other. Finally, the authors offer their own perceptive assessment on what the digital university might someday look like, postulating about dashboards, data warehouses and digital report cards.

Comprehensive, insightful and visionary.