COMMERCIAL ART AS A BUSINESS by Fred C. Rodewald

COMMERCIAL ART AS A BUSINESS

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KIRKUS REVIEW

For young aspirants to the profession of commercial art, here is good advice from a successful commercial artist. He advocates a more realistic approach to understanding the factors, artistic and financial, involved in his trade. He analyzes the needs of various markets; the importance of businesslike approach; the necessity of knowing standard procedure of selling, timing, pricing; the pitfalls of shortcuts, etc. An essential handbook for beginners particularly.

Pub Date: Jan. 1st, 1954
Publisher: Viking